"Great politicians have IT. Movie stars and sports heroes have IT. Super sales people and exceptional business leaders also have IT. What is IT? If IT was exclusively connected to personalities, you could possibly narrow this mysterious quality down to personal magnetism. However, there are times when you hear a new song on the radio and instantly you recognize this particular song is on its way to the top of the chart - this song has IT. The same is true of movies - some have IT.
There have been many low budget movies that have had IT, and conversely, some multi-million dollar productions with big name stars that did not have IT. Advertising agencies spend countless hours with some of the greatest creative minds in their industry looking for that one word or line that has IT, which will turn the ad campaign into the sensation of the year. On the radio you will find certain disc jockeys that have IT. Every Christmas a product hits the market that has IT and millions are sold. Every young woman will tell you there are certain guys who have IT and the guys will tell you there are certain gals that have IT.
What is IT? That is a good question, which no one has been able to answer although many have tried for thousands of years. IT, that magical, elusive something which most everyone is attracted to, cannot be purchased at any price and, if it could be, the price tag would very likely be out of our reach.
How do you get IT? I don't honestly know, although I've thought long and hard about it. I have come to one conclusion, if you happen to develop, find or stumble upon IT, you will probably be the only one who will not recognize you've got IT. And, since you won't know you have IT, you won't be able to tell us how to get IT.
Finding IT would surely make a big difference in our lives. Let's keep looking."
1 comment:
Hi Marnie,
Your subjects are so WOW all by themselves!
I love the realization that IT isn't something that you can describe for everyone or anyone.
IT is something you just have to know, deep down, do you have IT or not?
Let me just say that Rory Cohen, tomorrow's WOW presenter has IT. She is my life coach and has helped me find IT in my career, life, expression of the best of who I am. Thank you Marnie for bringing Rory to your team and I can't wait to experience WOW tommorrow!
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